15. 110% Project Successfully Funded.
I can't say this enough times. Thank you for your support. I know I have a lot of work ahead of me in the next few weeks. I have a schedule in progress and am working on all the art, design and print organization for Robot Envy! I am excited, anxious and have my work cut out for me! Anyway, I know I have friends that are working up some kickstarter projects as well, so I wanted to share some observations I experienced on this project. And share my Data from Kickstarter. Take a look at the data below. So Kickstarter is pretty good about revealing your data and resources. As you can see Facebook was a very large resource for pledgers- and not much came from Kickstarter itself. Probably because my idea is such a niche theme. So, interesting stuff here. But here are some experiences and observations of this project:
- You HAVE to be REALLY organized and have a detailed schedule of how to run your campaign.
- Give yourself time to set up a proper project pitch. Mine took about 3 weeks.
- Get family or friends involved to help you with your campaign. It takes a LOT of time to do this.
- The hardest part is promoting your project outside of your network. I hit up every Robot Page, Blog, Store, Community that I could find. I even took out a Facebook Ad to push this.
- You need to up your social networking skills and venues. I got a Blog, Twitter, FB page etc. Then we used HootSuite to manage it. You can schedule Tweets, Posts etc...which saves a LOT of time.
- Think about every aspect of cost. Shipping. Bar Codes(which I forgot!), the 5% Kickstarter takes. Give away prizes. Awards. Everything...
- Make it PRO. It really needs branding with a Video. The video totally helps make it more personal. You have to "SELL" your idea to the people. Some will like it. Some won't. That's just how it is.
- Pledging is random. You can't always rely on the people you expect to pledge. I had friends I would totally expect to pledge- they did not. On the flip side, I had people who I wouldn't expect to pledge- they pledged more than the average. There are people who tell you they will pledge- and do. Then there are people who tell you they will pledge, and do not. Then there are all the masses who bought into your idea and pledged. Then there are family or friends who just go above and beyond. They want to "save the day." So you never know how it will break down. Again, I am very thankful for everyone who believed in me and pledged for my project.
- The first Day and Week are VERY strong. The initial launch showed great performance. Based on the numbers, I thought I would have been funded in a week-after the first week the pledges drop dramatically and they trickled in.
- With that said, you need to come up with INCENTIVE for people to pledge. We came up with the giveaways to help promote buzz. This worked. We put it into play at the last week, and jumpstarted the energy again. People were increasing their pledges to try to win a giveaway. New people jumped on too.
- Weekends are just about dead for pledging. Tuesday, Wednesday and Thursday is when more people pledged.
- Stay on it. You kinda have to be a pest. You have to shove it into peoples faces until you get a pledge. Personally I hate, HATE this type of stuff, but you gotta do what you gotta do to get your project funded. I really do not like the idea of someone thinking "shut the hell up already with yer damn robots!" Haha. But if you DO nothing, you will GET nothing.
- Since Robot Envy is a very niche demographic, I wanted to keep the cost down as low as possible. If I did EXACTLY what I wanted, the project would have been 10K. I wouldn't of made it. So if your idea is a niche, I wouldn't go past 5K honestly. I BARELY made my goal- a few people really saved it in the end.
- If you are PRINTING-Do your research. Find several resources, costs and most importantly TURN AROUND TIMES- especially if you are trying to hit a delivery date. Services take time. One of my printers couldn't even give me a delivery date- so I had to move on from them.
- Post Updates on the Kickstarter site. Flood that thing. It generates more kick starer people. Kickstarter is a popularity contest. If your idea is cool and there is a buzz, more people jump on the bandwagon.
- Other than the tools and the site, Kickstarter doesn't really do much to promote your idea, unless your project is REALLY popular.
I am probably forgetting stuff, but these are the points that stick out in my mind. If you have questions feel free to post questions. I will try to answer what I can. Part of this experiment was to inspire others. I am passing the torch to you- your turn to give it a spin. I know you have an idea. :) Thanks again.